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Table of contents

Popular marketing cover letter example
How to write a marketing cover letter
More marketing cover letter examples
Update your resume
Key takeaways for your marketing cover letter
Resources to help you prepare for your interview

Imagine your cover letter as the ultimate elevator pitch where you’ve got seconds to make an impact.

In a competitive industry like marketing, where creativity and strategy intersect, your cover letter needs to be more than just a formality — it can be a powerful marketing tool in itself.

Our guide includes:

Popular marketing cover letter examples.
Choosing the right cover letter template for marketing roles.
Simple step-by-step instructions for each section.
Additional resources to help your application stand out.

Ready to perfect your cover letter? Let our Cover Letter Builder assist you. Choose from a variety of professional styles, avoid formatting issues and utilize our industry-specific phrases and tips to make your application shine.

Popular marketing cover letter example

Let’s look at a perfectly constructed example before we start the writing guide:

Marketing coordinator

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How to write a marketing cover letter

Making a cover letter is like creating a mini-campaign for yourself. Let’s break it down step by step.

Step 1

Choose an appropriate design

Select a cover letter template that showcases your creativity while maintaining professionalism.

Your design should reflect the type of marketing role you’re applying for, whether it’s a sleek look for a digital agency or a more classic style for a traditional firm.

Writing tip

Use color strategically to make your letter stand out, but don’t go overboard. A subtle accent color can draw attention to key points without overwhelming the reader.

Step 2

Add a header

Your header should be as eye-catching as a well-designed logo. Include:

Your full name and any relevant certifications (e.g., Google Ads, HubSpot).
City and state.
Phone number.
Email address.
LinkedIn profile and personal website or portfolio.

Writing tip

Include your X (formerly Twitter) handle if you’re active in marketing discussions there. This shows you’re engaged in industry conversations and have a pulse on current trends.

Step 3

Greet the marketing director

Begin with a personalized greeting that demonstrates your research skills. Address the hiring manager or marketing director by name, such as “Dear Ms. Brand” or “Hello, Mr. Analytics.” If you can’t find a specific name, “Dear Marketing Team Lead” or “Hello, [Company Name] Creative Team” works well.

Writing tip

If you’re applying to a specific brand or campaign, reference it in your greeting. For example, “Dear Team Behind the Brilliant [Campaign Name].” This shows you’ve done your homework and admire their work.

Step 4

Engage with your opener

Kick off your cover letter with a powerful opening statement that showcases your confidence. This is your chance to hook the reader and make a strong first impression.

Writing tip

Begin with a brief, attention-grabbing statistic or result from a previous campaign you’ve worked on. This immediately demonstrates your impact and data-driven approach.

Step 5

Spotlight your marketing achievements

Dedicate two to three paragraphs to highlight your marketing experience and measurable successes.

Focus on campaigns you’ve run, metrics you’ve improved and innovative strategies you’ve implemented. Show how these experiences align with the specific marketing role you’re applying for.

Writing tip

Use the STAR method (Situation, Task, Action, Result) to structure one of your examples. This storytelling approach is not only engaging but also demonstrates your ability to craft narratives — a crucial skill in marketing.

Step 6

Include a mix of skills

Marketers need a wide variety of marketing skills that include a mix of hard and soft skills.

Highlight your proficiency in key marketing tools (e.g., Google Analytics, Adobe Creative Suite, CRM systems) and your expertise in technical areas like SEO, content marketing and social media strategy. But don’t forget to emphasize soft skills like creativity, adaptability and collaborative abilities, which are just as important.

Writing tip

Touch on any experience with emerging marketing technologies or techniques, such as AI-driven marketing or voice search optimization. This shows you’re forward-thinking and adaptable to industry changes.

Step 7

Request a follow-up conversation

Conclude your cover letter by reiterating your enthusiasm for the company’s brand or recent campaigns. Show that you’re not just looking for any marketing job, but that you’re genuinely excited about this specific opportunity.

Writing tip

Reference a recent company achievement or campaign that resonated with you. Briefly explain why it impressed you and how you’d like to contribute to similar successes in the future.

Step 8

Sign off

Wrap up with a call-to-action closing, such as “Looking forward to discussing how I can contribute to [Company Name]’s marketing success” or “Excited to explore how we can create impactful campaigns together.” Then sign your name.

Writing tip

Consider adding a P.S. line with a final memorable fact or achievement. This technique, often used in marketing emails, can leave a lasting impression on the reader.

More marketing cover letter examples

As you progress in your marketing career, the structure and content of your cover letter should evolve to highlight your growing skills and achievements.

Below are a few examples tailored for different stages in a marketing professional’s career, from entry-level associates to experienced marketing managers.

Entry-level cover letter

Cover letter example marketing assistant

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Why this marketing cover letter works:

Personalized greeting
Ralph addresses the letter directly to Betty Peterson, showing that he has done his research and is specifically interested in the position at Rokform.
Key skills and tools
Ralph lists key achievements and skills, such as developing social media campaigns, conducting market research and proficiency with tools like Google Analytics, Hootsuite and Mailchimp.
Proactive attitude
Ralph expresses his eagerness to bring his skills to Rokform and help drive their marketing initiatives. He also makes himself available for an interview, taking a proactive tone.

Experienced cover letter

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Why this marketing cover letter works:

Proven track record
Sara highlights her previous role as a marketing coordinator at AmeriCorps, emphasizing her leadership in executing successful campaigns.
Alignment with company values
Sara mentions Amanda Blu & Company’s commitment to quality and customer satisfaction, aligning her own professional values with those of the company.
Data-driven decision-making
Sara emphasizes her ability to leverage data to drive decision-making, showcasing her analytical skills and strategic approach.

Update your resume

Create your resume

Your resume is even more important than your cover letter. We suggest making sure it’s current and aligns with your cover letter formatting.

Whether you’re making a new resume or updating an existing one, our collection of resume examples can guide you, including a dedicated page for marketing professionals. These expert-reviewed examples showcase what makes a standout marketing resume.

If you need to get this done quickly, consider using a AI resume builder. These tools offer industry-specific skills and phrases for marketing positions, along with resume templates that highlight your creative and analytical abilities.

Remember to include sections for your digital marketing certifications, successful campaigns and key performance metrics. This information can help your resume shine in the competitive landscape.

Key takeaways for your marketing cover letter

Personalization is key

Tailor your cover letter and resume to the specific company and role you’re applying for.
Showcase results

Use specific, quantifiable achievements to demonstrate your impact, even if you’re entry-level.
Demonstrate company knowledge

Show that you’ve researched the company and are genuinely interested in their work.
Optimize for the ATS

Ensure your resume is formatted to pass through applicant tracking systems while still showcasing your creativity.
Include a call to action

End your cover letter with a strong closing that encourages further conversation.

Resources to help you prepare for your interview

Last Updated: June 28, 2024

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Don is a Certified Professional Resume Writer (CPRW) with more than 10 years’ experience creating digital content, including four years helping job seekers develop their careers. He holds an M.S. in Journalism from Northwestern University.