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Medical device sales cover letter example
Cover letter template for medical sales
Formatting your medical sales cover letter
How to write a medical sales cover letter
Polish your resume
Key takeaways
Resources to help you prepare for your interview

As a medical sales professional, you understand the importance of first impressions and the power of effective communication. Your ability to build relationships with healthcare providers and convey complex product information is a testament to your interpersonal and problem-solving skills.

Now it’s time to apply those same principles to your job search by making a cover letter that showcases your talent for driving sales in the medical field. Our medical sales cover letter guide will show you how to stand out.

Our guide will show you how to:

Use medical sales cover letter examples.
Choose a design and format.
Create a great medical sales cover letter.
Showcase your skills effectively.

Jumpstart your medical sales career with our Cover Letter Builder. Our tool combines industry insights with your unique experiences to create a document that captures attention and conveys your potential to drive both sales and positive health outcomes.

Medical device sales cover letter example

Sample cover letter for medical sales

Cover letter example medical sales representative

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Here’s why this cover letter works:

Personalized and specific
The letter is addressed to a specific person, Mr. Richardson, and mentions the company, Medical Device Industry, showing that the applicant has taken the time to tailor the letter specifically for this job and employer.
Quantifiable achievements
The letter includes specific, quantifiable achievements, such as a 30% increase in regional sales and a 20% revenue boost. This provides concrete evidence of the applicant’s impact in previous roles.
Clear call to action
The closing paragraph thanks the reader for considering their application and provides clear contact information and availability for an interview. This encourages the hiring manager to take the next step.

Browse other popular samples

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Cover letter template for medical sales

Copy and paste this template to use as a starting point for your medical sales cover letter.

Anne Morgan
Lombard, IL 60148
555-555-5555
example@example.com

Feb. 24, 2025

Douglas Richardson, HR Manager
Medical Device Industry
426 Proctor St.
Lombard, IL 60148

Dear Mr. Richardson,

I am excited to submit my application for the medical sales representative position at Medical Device Industry. With a proven history of driving substantial sales growth, fostering strong client relationships and excelling in competitive markets, I am confident I can contribute effectively to your team.

In my previous role, I spearheaded initiatives that resulted in a 30% increase in regional sales within my first year. By leveraging my in-depth knowledge of medical devices and pharmaceuticals, I educated healthcare professionals on the advantages of our products, which led to a significant rise in adoption rates. One of my proudest achievements was securing a multiyear contract with a leading hospital network, contributing to a 20% revenue boost.

I have also successfully launched a new line of medical devices, surpassing initial sales projections by 40%. This was achieved through meticulous market analysis, targeted marketing campaigns and personalized training sessions for healthcare providers. My ability to adapt quickly to market demands and anticipate client needs enabled me to consistently exceed my sales targets.

What excites me most about the opportunity at Medical Device Industry is the potential to work with a team that is at the forefront of medical innovation. I am particularly drawn to your commitment to enhancing patient outcomes through cutting-edge technology. I am eager to bring my expertise in strategic sales planning, market analysis, and relationship-building to your esteemed organization.

Thank you for considering my application. I look forward to discussing how my background, skills and enthusiasm align with the goals of Medical Device Industry. I am available for an interview at your earliest convenience and can be reached at (555) 555-5555 or via email at example@example.com.

Sincerely,

Anne Morgan

Formatting your medical sales cover letter

As a medical device sales rep, you understand that presentation and substance are both important. Your cover letter is an opportunity to showcase your sales skills while effectively communicating your qualifications in the healthcare industry.

Consider these key elements for your cover letter:

Font choice: Select a readable, professional font. Consider using a sans-serif font like Arial or Calibri for better readability on digital screens.
Addressing: Properly format the recipient’s name, title, company and address at the top left of the letter.
Paragraphs: Keep paragraphs short and focused, with clear spacing between them for easy readability.
Consistency: Ensure the formatting matches your resume for a cohesive application package.

Remember, your cover letter should reflect your ability to convey complex information clearly and persuasively, just as you would when presenting a new medical device to a potential client.

Choosing a design

Create your cover letter

With your design, you have the unique opportunity to create a cover letter that truly stands out. While traditional cover letter templates can be a good starting point, don’t be afraid to use a more creative template if you’d like.

Consider crafting a letter that reflects your professional brand. This could include using a layout that mimics a product brochure or creating a visually appealing infographic highlighting your key achievements in medical device sales. But be careful — sometimes, these special elements are unreadable in applicant tracking systems (ATS). We suggest shopping around till you find a template that’s built to bypass the ATS.

Now, let’s explore how best to showcase your medical sales expertise in a carefully crafted letter.

How to write a medical sales cover letter

Your cover letter is an opportunity to showcase your ability to sell innovative medical technologies and build relationships with healthcare providers — as long as you bring your A-game.

Let’s break down how to write a letter that captures the attention of hiring managers.

Step 1

Analyze the job description

Start by examining the job posting through a sales lens, focusing on medical devices.

Identify key medical sales terms and methodologies, such as “territory management,” “clinical applications,” “product demonstrations” and “relationship-building.”

Using these keywords in your cover letter will show you understand the role and help your application pass through applicant tracking systems (ATS).

Your goal is to show potential employers that you can translate complex medical device features into compelling benefits for healthcare providers and patients.

Pro tip

Research the specific medical devices the company produces. Mentioning your familiarity with similar products or relevant clinical areas can set you apart from other applicants.

Step 2

Create a header

In the header of your cover letter, ensure you include:

Your full name in a clear, professional font.
City and state.
Phone number.
Professional email address.
LinkedIn profile URL.

Pro tip

If you have any relevant certifications (e.g., RMSR – Registered Medical Sales Representative), include these in your header to immediately establish credibility.

Step 3

Address the right person

Research the company to find the name of the sales director or hiring manager. If you can’t find it anywhere, “Medical Device Sales Manager” or “Director of Sales” are appropriate alternatives.

Pro tip

If you’ve attended a medical conference or trade show where the company exhibited, mentioning this can create a meaningful connection.

Step 4

Captivate with your introduction

Your opening should immediately showcase your medical sales expertise and passion for the field. Here are tailored examples:

For recent grads:

As a recent graduate with a degree in biomedical engineering and a passion for advancing patient care through innovative medical technologies, I’m excited to apply for the medical device sales representative position at [company name]. My internship experience in demonstrating orthopedic implants to surgeons has prepared me to effectively communicate the clinical benefits of cutting-edge medical devices to healthcare professionals.

For experienced professionals:

With over eight years of experience in medical device sales, I am eager to bring my expertise in cardiovascular products to [company name]. My track record of consistently exceeding sales targets and building strong relationships with key opinion leaders in cardiology has equipped me to drive growth in your coronary stent division. I am confident that my proven ability to navigate complex hospital procurement processes will make a significant impact on your team’s goals.

For career transitions:

I am writing to express my enthusiasm for the medical device sales role at [company name]. As a former pharmaceutical sales representative transitioning into medical devices, I bring a unique perspective that combines deep healthcare industry knowledge with a fresh outlook on your product line. My recent training in minimally invasive surgical techniques, combined with my years of experience in healthcare sales, positions me to effectively articulate the clinical and economic value of your devices to diverse stakeholders.

Pro tip

Mention a recent product launch or FDA approval from the company, and briefly share your thoughts on its potential impact in the medical field. This demonstrates your industry awareness and analytical skills.

Step 5

Highlight your medical sales skills

The middle of your cover letter should include a few paragraphs to showcase why you’re an excellent candidate for the position.

Focus on these key areas:

Product knowledge: Emphasize your ability to understand and communicate complex medical device features and benefits.
Sales process: Showcase your proficiency in the medical sales cycle, from lead generation to closing deals with hospitals and clinics.
Relationship-building: Highlight your experience in developing and maintaining relationships with healthcare providers, procurement teams and key decision-makers.

Here’s an example:

At [previous company], I led the launch of a new cardiac monitoring device in a highly competitive market. I developed a comprehensive strategy that included targeted outreach to cardiologists, engaging product demonstrations and compelling ROI presentations to hospital administrators. By effectively communicating both the clinical benefits and cost-effectiveness of our device, I secured contracts with three of the largest hospital networks in the region.

This initiative generated $3.5 million in new revenue within the first six months and established our product as the preferred choice of 60% of cardiologists in my territory. My success was rooted in my ability to understand the clinical needs of healthcare providers and align our product’s features with improved patient outcomes and operational efficiency.

This experience reinforced my belief in the power of consultative selling in the medical device industry. I’m excited about the opportunity to bring this approach to [company name] and contribute to improving patient care through your innovative technologies.

Pro tip

Include a brief anecdote about overcoming a specific sales challenge, such as navigating a complex approval process or winning over a skeptical physician. This will show off your problem-solving skills.

Step 6

Show interest in further talks

Near the conclusion of your cover letter, aim to leave a lasting impression that prompts the hiring manager to take the next step.

Here’s a closing paragraph tailored for medical device sales:

I’m excited about the possibility of contributing to [company name]’s mission of improving patient outcomes through innovative medical technologies. I’d welcome the opportunity to discuss how my track record of exceeding sales targets and building strong healthcare provider relationships could drive growth for your [specific product line] division. Thank you for taking the time to consider me for the medical sales representative role.

Pro tip

Mention any upcoming medical trade shows or industry conferences you plan to attend. This shows your commitment to staying current with medical technology trends.

Step 7

Close with professionalism

End your letter with a professional closing that reflects your commitment to the field, such as “Dedicated to advancing patient care,” “Driving innovation in healthcare” or “Looking forward to contributing to medical excellence.”

Pro tip

Consider adding a brief postscript (P.S.) mentioning a recent industry award or recognition you’ve received. This adds a final impressive touch that may catch the hiring manager’s eye and reinforce your credentials in medical device sales.

Polish your resume

Resume example medical sales representative

Create your resume

While cover letters are great, your resume is the backbone of your application. Together, they form a powerful duo.

If your resume needs a refresh, now’s the time to give it a thorough update. Choose a resume template that highlights your sales achievements and complements your cover letter’s tone. Consider using a chronological format to showcase your career progression or a functional format to emphasize your transferable skills if you’re transitioning into medical device sales.

Looking for inspiration? Our medical sales resume guide can jumpstart your creativity.

For those juggling a busy sales schedule, a AI resume builder can be a time-saving asset. These tools offer industry-specific templates and make it easy to quantify your sales accomplishments.

Remember, your application package should mirror the precision and professionalism you bring to your sales presentations in the medical field.

Key takeaways

Customize your content

Tailor your cover letter and resume specifically to medical device sales, using industry-specific terminology and highlighting relevant experiences.
Understand your audience

Research the company and its products thoroughly, mentioning specific devices or recent developments in your application.
Pick the right design

Use a professional, clean design for your application materials that reflects the precision required in the medical field.
Show, don’t tell

Provide specific examples of how you’ve overcome sales challenges or introduced new products successfully.
Be consistent

Ensure consistency across all application materials in terms of style, terminology and overall presentation.

Resources to help you prepare for your interview

Last Updated: July 03, 2024

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Don is a Certified Professional Resume Writer (CPRW) with more than 10 years’ experience creating digital content, including four years helping job seekers develop their careers. He holds an M.S. in Journalism from Northwestern University.