Table of contents
You know that resumes are crucial for securing a job, but did you know that cover letters are just as important? They can be the deciding factor in a job market like real estate.
As a real estate agent, adding a cover letter to your application is a smart move. It gives you the chance to elaborate on the skills and expertise you mentioned in your real estate resume.
If the idea of crafting a cover letter seems daunting, don’t worry. Whether you’re an experienced agent with a track record of closing high-value deals or you’re ready to tackle more ambitious sales targets, our guide is here to make the process straightforward for you.
Our guide includes:
- Cover letter examples specifically designed for real estate agents.
- Templates that match your level of experience.
- Instructions to craft a compelling cover letter for real estate.
- Additional tools and resources to help you advance in your career.
Eager to start writing your cover letter? Let our Cover Letter Builder be your guide. It features a range of templates and intuitive formatting options, all tailored for real estate professionals.
Real estate agent cover letter
Here are the key elements that stand out in this example:
-
Modern, elegant design
The cover letter features a contemporary and sophisticated layout that aligns well with the aesthetics valued in the real estate industry.
-
Effectively cites quantifiable achievements
By including specific results, such as achieving a 15% reduction in clients’ overall mortgage expenses, the cover letter effectively demonstrates the candidate’s impact in tangible terms.
-
Includes a broad range of skills
From soft skills like relationship-building, which are crucial for client satisfaction and loyalty, to hard skills like lead generation, which drive business growth, the candidate presents a well-rounded skill set.
Looking for a different cover letter example? Here are some jobs that might catch your interest:
Cover letter template for a real estate agent
Use this template as a starting point for your real estate agent cover letter.
Kathleen Jackson
ABC street
Okabena, MN 56161
(555) 555-5555
example@example.com
June 13, 2024
Kenneth Davis, Real Estate Manager
Stroud & Associates
40 Temple St.
Okabena, MN 56161
Dear Mr. Davis,
I am an experienced real estate agent with a proven 14-year track record of success, and I enthusiastically submit my application for the real estate agent position. My familiarity with the real estate market, strong interpersonal skills and superior problem-solving skills make me an ideal candidate.
My background as a real estate agent includes experience in creating budget-friendly home loan solutions, resulting in an average reduction of 15% in clients’ overall mortgage expenses. I have successfully closed contract deals with an average value of $1 million annually, achieving a 95% success rate in finalizing transactions. Additionally, I have developed neighborhood investment strategies for clients, leading to an average ROI of 20% within 12 months. My organizational skills and eye for detail have allowed me to provide clients with the most up-to-date market information, resulting in a 10% increase in their property value appreciation compared to market averages.
On top of this, I provide tailored advice, identify opportunities and can cover complex steps to complete transactions quickly within established deadlines. My commitment to client satisfaction has enabled me to build a strong referral and repeat-business network, comprising over 30 satisfied clients, with 80% of new business originating from referrals. As a highly organized and proactive professional, I understand the importance of relationship-building. I am adept at structuring and managing effective partnerships with individuals and corporate clients, resulting in a 25% increase in collaborative ventures and joint investments.
I look forward to discussing my qualifications further with you and learning how I can contribute to your team’s success. I am available at your convenience and would appreciate the opportunity to interview for the position. I am confident that my capabilities and enthusiasm can significantly contribute to your company.
I appreciate your consideration.
Best regards,
Kathleen Jackson
Format your real estate agent cover letter
In real estate, the little things can truly set you apart — and this principle applies to your cover letter too.
Craft a cover letter that’s as engaging and personable as you are in your client interactions, with a focus on professional formatting to make your letter inviting and readable.
Consider these formatting tips:
- Margins and alignment: Opt for standard margins (0.75 to 1 inch) and stick to left alignment. This clean setup mirrors the organized layout of a well-staged property.
- Font choices: Use bold or italics sparingly to highlight key points, keeping the overall look readable. Choose a font size between 10.5 and 12 points for a neat, professional appearance.
- Spacing and bullet points: Introduce bullet points and paragraph breaks to make your letter more approachable. Just like spacing out furniture in a room to make it feel welcoming, spacing in your letter makes it easier for the reader to navigate.
Your cover letter is an opportunity to demonstrate your meticulous attention to detail, echoing the care you bring to every client meeting. This holds true for your template as well. Let’s touch on that next.
Choosing the right template
Finding the perfect cover letter template is an important step in putting together your letter. You want it to be visually appealing without distracting from the content.
A creative template can be a fantastic choice for real estate, reflecting your flair and personality. However, a simple template is perfectly fine, too. The key is consistency with your resume to present a cohesive brand.
Opting for a predesigned template can be a time-saver, allowing you to focus on highlighting your real estate achievements rather than fussing with the formatting. Platforms like Microsoft Word or Google Docs offer various options, but they take time to get right.
Approach writing your cover letter with the same enthusiasm and preparation as you would for an open house or client consultation.
Next, we’ll talk about how to write your way to a job interview.
How to write a real estate agent cover letter
As a real estate agent, your cover letter is a fantastic opportunity to showcase your expertise in the market, your exceptional customer service skills and your meticulous attention to detail — qualities that are indispensable in the real estate industry.
It’s worth noting that an impressive 83% of hiring managers place significant importance on cover letters when deciding whom to interview. This is your chance to stand out.
Step 1
Find keywords in the job description
Firstly, carefully review the job listing.
Employers often use applicant tracking systems (ATS) to sift through applications, so it’s important to ensure your application passes through by incorporating the exact keywords found in the job description.
This could include terms specific to real estate like “property listings,” “client negotiation,” “market analysis” and “open house coordination.” If these phrases are in the job ad, they’re precisely what you should highlight in your resume and cover letter.
To keep track of important keywords, consider using a highlighter on a printed job ad or the bold function on your computer.
Step 2
Start with a header
The header of your cover letter, though seemingly a minor detail, is incredibly important. It serves as the initial impression and contains your contact information, making it vital for the recipient to reach out to you.
Your header should include:
- Your full name
- Your city and state
- Your phone number
- Your professional email address
Ensure your header’s design is visually appealing and matches your resume. This consistency in design helps to establish your professional brand.
Step 3
Address the person in charge
Just as you tailor your approach to meet each client’s unique needs, personalize your cover letter by addressing it to the specific individual responsible for hiring. This tailored approach ensures your message is as impactful as possible.
If the job posting doesn’t specify a contact person, using general terms like “Real Estate Manager” or “Hiring Team” is perfectly acceptable. However, a little research, such as a visit to the real estate agency’s website, can often reveal the hiring manager’s name. Taking the time to find out who’s in charge demonstrates your thoroughness and genuine interest in the position.
Step 4
Craft a captivating opening
Your opening lines should immediately capture the reader’s attention. In just a few sentences, aim to:
- State why you’re reaching out to them.
- Highlight why you’re an ideal candidate for the role.
- Mention a few of your key skills.
- Explain how you believe you can contribute to their team or agency.
Additionally, you could use the first paragraph to transition into a short story about why the real estate field matters to you.
Here’s how you could start:
For new real estate agents:
Fueled by a passion for helping families find their perfect home, I’m excited to apply for the real estate agent position at [Company Name]. My recent certification and hands-on training have equipped me with knowledge in market analysis, property listings and client relations, preparing me to make a meaningful impact on your team.
For experienced real estate agents:
With years of experience in the real estate market, I am thrilled about the opportunity to contribute to [Company Name] as a seasoned agent. My career has been dedicated to mastering negotiation techniques, market trends analysis and exceptional customer service, all of which I look forward to bringing to your esteemed agency.
Keep your introduction concise, highlighting your strengths and eagerness for the role. A brief, engaging opening will make a strong first impression.
Step 5
Showcase why you’re the ideal candidate
The core of your cover letter should demonstrate why you stand out as the perfect candidate for the real estate agent position. Use two or three paragraphs to make a good case.
Here’s what to focus on:
- A wide range of skills: Touch on a mix of your hard skills (like understanding market trends and property valuation) and your soft skills (such as communicating effectively with clients and negotiating deals).
- Your career journey: Share any unique experiences that led you to a career in real estate. This personal touch adds depth to your application and shows your ability to navigate and thrive through diverse scenarios.
- Significant achievements: Reflect on moments when you’ve made a tangible impact, such as closing challenging deals or significantly increasing client satisfaction.
Example body paragraphs:
In my tenure at [Real Estate Agency], I led a targeted marketing campaign for a high-profile property listing, which resulted in a record-setting sale price within the first week of listing. This accomplishment not only highlighted my strategic marketing abilities but also my commitment to exceeding targets and delivering exceptional outcomes for clients.
Collaboration and relationship-building have been key to my success. By developing strong connections with clients, mortgage brokers and other agents, I’ve been able to create a network that consistently leads to win-win situations in negotiations and sales. This team-oriented approach has ensured smooth transactions and satisfied clients, reinforcing the value of comprehensive service in real estate.
This section is also a great place to mention relevant honors or awards not included in your resume or meaningful volunteer experiences that have shaped your perspective and approach in real estate.
Step 6
End with enthusiasm
Write a cover letter conclusion that reiterates your excitement about the opportunity and expresses gratitude for the reader’s consideration. Also, mention how you’re looking forward to the possibility of discussing further how you can contribute to their team.
For instance:
I am thrilled about the possibility of bringing my real estate expertise and commitment to customer satisfaction to [Company Name]. Thank you for considering my application. I eagerly anticipate the opportunity to discuss how I can contribute to your team’s success.
A positive and confident conclusion will leave a lasting impression of your enthusiasm and readiness for the role.
Step 7
Professional signoff
End your letter with a respectful and professional signoff, such as “Sincerely,” “Best regards” or “With appreciation.”
A traditional signoff reflects your professionalism and respect, aligning with what employers expect from a potential hire.
Include your resume
Your cover letter introduces you, but your resume is where the details live. Together, they form a dynamic duo that showcases your professional identity. Think of them as your personal marketing materials, aiming to impress and engage potential employers in the real estate world.
Start with a resume template that echoes the design of your cover letter. This visual harmony signals that you’re meticulous and value consistency — qualities every real estate agency appreciates.
If you’re unsure about formatting or what to include, look up resume examples for real estate agents. These can guide you on how to structure your resume and what key information to highlight.
Consider using a resume maker designed for real estate professionals. These tools offer templates with prewritten skill sets and phrases, which you can customize to reflect your experiences and personality. This way, you can quickly create a resume that not only looks professional but also speaks volumes about your capabilities in the field.
Key takeaways
-
Identify essential keywords
When you’re reading through the job posting, keep an eye out for specific keywords that relate to real estate. These could be phrases like “client relations,” “property listings,” “market analysis” and “sales negotiation.”
-
Choose the right template
Opt for a resume template that screams professionalism and is easy to scan. The layout you select should showcase your organizational skills — a crucial asset for any successful real estate agent.
-
Pay attention to formatting
Your choices in font, spacing and margins matter more than you think. Proper formatting is a testament to your professionalism and your knack for details — qualities indispensable in real estate.
-
Highlight your skills
Use your cover letter to delve into your expertise in real estate. This is your chance to not just list your skills but to demonstrate them through examples. Show your passion, your achievements and how you’ve made a difference in your roles.
-
Craft an engaging introduction
Kick off your cover letter with an introduction that captures the recruiter’s attention immediately. It should be concise yet impactful, making the reader eager to learn more about you.
-
Connect your experiences to the job
In the heart of your cover letter, draw clear connections between your past experiences in real estate and the job you’re applying for. Highlight specific instances where you excelled, drove sales or contributed to team success.
Resources to help you prepare for your interview
Was this information about Real Estate Agent Cover Letter: Examples, Templates & Tips helpful? Let us know!
Don is a Certified Professional Resume Writer (CPRW) with more than 10 years’ experience creating digital content, including four years helping job seekers develop their careers. He holds an M.S. in Journalism from Northwestern University.
More resources
Career Values: How to Find Jobs That Line Up
Before you apply for a job identify your most important caree...
How Can I Get a Job with No Experience or References?
Use our guide to build an impressive resume without references...
How to Show Your Promotion on a Resume + Examples
When it comes to writing a resume that gets attention showing...
Registered Nurse Resume: Examples & Templates for 2025
Check out our resume examples for help getting your registered...
Biotech Resume: Examples, Templates & Tips for 2025
Create a standout resume with the help of our biotech resume e...
Personal Trainer Resume: Examples & Templates for 2025
Make a personal trainer resume that gets interviews in 2025. U...