Marketing And Promotions Manager Resume Example

Kimberly Lambert

123 Fake Street | City, State, Zip Code
Cell: 000-000-0000
email@email.com

Professional Summary

Marketing and Promotions Manager responsible for supervising promotions programs to incentivize the point-of-purchase. Excellent at combining advertising with promotional deals to enhance buyer incentive. Committed to working with marketing and sales departments to create enticing promotions.

Core Qualifications

• Sales promotion
• Advertising specialist
• Team leader
• Incentive enrichment
• Digital design
  
• Department liaisons

Experience

Marketing and Promotions Manager, April 2012 – Present
Company Name– City, State

• Work alongside product development team to incorporate promotions after the completion of the product.
• Utilize social media networks like Facebook, Twitter, and LinkedIn to gain more attention on promotions, discounts, and coupons.
• Oversee media buying and work with advertising account executives to come up with promising ad campaigns.
• Develop and launch, discounts, coupons, samples, gifts, rebates, sweepstakes and contests designed to generate consumer interest in products.
• Plan advertising campaigns and measure their success, implementing any optimization and changes as needed.
• Coordinate the staff members who create and deliver the ads and create, review, approve and revise advertising copy as necessary.

Marketing and Promotions Manager, August 2008 – May 2012
Company Name– City, State

• Sent promotions to potential customers through direct mailings, Internet advertisements, inserts in newspapers, in-store displays, product endorsements, and other special events.
• Determined the length and timeframe for promotions and ensured those schedules were followed.
• Marketing promotions to various businesses as well as to the public consumers in general.

Education

2008 Bachelor of Science, Marketing
University of California – City, State