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Table of contents

SEO Manager Resume Examples
More Resume Examples
Choosing a Resume Format
How to Write an SEO Manager Resume in 5 Easy Steps
Add a Cover Letter
Key Takeaways
Questions for Your Job Search

If you want to get your next job as an SEO manager, you will need a resume that effectively highlights your abilities to lead initiatives to drive organic traffic and improve search visibility. This might include SEO strategy, data analysis, and team leadership skills.

We’re here to help! With our SEO manager resume examples and professional tips, you’ll learn how to create an exceptional resume that reveals your technical skills, marketing insight, and proven success in boosting search rankings.

In this guide, you’ll find:

SEO manager resume examples for new and experienced professionals.
Tips for writing a resume that highlights your skills in SEO strategy, keyword research, and content optimization.
Guidance on how to format your resume for maximum impact.
Examples of key resume sections including skills, work experience, and certifications.

Want us to create your SEO manager resume? Try our AI Resume Builder and get a high-quality resume in minutes. Upload your current resume or start fresh; choose a customizable template, and get tailored suggestions to fill it out with qualifications that will get the attention of hiring managers.

SEO Manager Resume Examples

First-time SEO manager resume example

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Why this resume works:

Demonstrated hands-on experience:
The resume showcases practical experience in social media marketing campaigns, leading to increased engagement and follower growth.
Quantifiable achievements:
Metrics such as a 30% increase in event attendance and a 25% boost in online engagement illustrate the candidate’s ability to drive measurable results.
Familiarity with SEO tools:
The candidate mentions experience using Google Analytics, Semrush, and Google Trends, demonstrating an understanding of industry-standard tools.

Experienced SEO manager resume example

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Why this resume works:

Proven SEO success:
The resume emphasizes measurable achievements, such as increasing organic traffic by 200% and securing 300+ high-authority backlinks, proving the candidate’s ability to drive impactful SEO results.
Advanced technical SEO expertise:
The resume highlights knowledge of structured data markup, technical SEO audits, and improving page load speed by 45%, demonstrating deep technical proficiency.
Content strategy and engagement:
The candidate’s ability to launch a content marketing campaign that generated 50K+ monthly organic visits and increased engagement by 80% underlines expertise in content-driven SEO.-+9

More Resume Examples

Check out our collection of resume examples for more inspiration. We provide samples for all professions and industries, making it easy to find one that suits your needs.

Browse other popular samples

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Choosing a Resume Format

Before you begin to write, you need to choose a resume format that will determine how you highlight your skills and experience. Consider these options based on your career level for your SEO manager resume:

Chronological format: Best for experienced SEO managers with a strong track record of success.
Functional format: Ideal for career changers or those with less direct experience in SEO management.
Combination format: A balanced approach showcasing technical skills and work history.

No matter the format, ensure your resume is well-organized, using a clean layout, professional font, and consistent formatting. This will help hiring managers and applicant tracking systems (ATS) understand your qualifications.

Choosing a resume template

Create your resume

After selecting a format, you should next choose a resume template that reflects your professionalism and complements your skills and experience.

Consider options such as:

Modern template: Ideal for experienced professionals and those who want to express contemporary aesthetics, this template highlights your achievements and leadership experience.
Simple template: Great for candidates with less experience or working in more traditional industries, this design focuses on readability and showcasing your education and skills.

Choose a template that balances clarity and visual appeal, ensuring your key SEO management qualifications are easy to find.

How to Write an SEO Manager Resume in 5 Easy Steps

Writing a resume for an SEO manager position involves several key steps.

From analyzing the job description to incorporating quantifiable achievements, we’ll show you how to ensure that your resume showcases your best qualifications and gets the attention it deserves.

Step 1

Analyze the job description

Before you start drafting your SEO manager resume, it’s essential to carefully review the job description for the role you’re applying for. The job posting provides valuable insight into the specific skills, qualifications, and achievements that employers want to see.

Start by identifying key requirements and responsibilities mentioned in the job description. Look for specific terms like “SEO strategy,” “keyword research,” “data analysis,” or “content optimization.” These keywords and phrases should guide the way you frame your experience and skills throughout your resume.

Additionally, incorporating the exact keywords demonstrates that you understand the role and increases your chances of passing applicant tracking systems (ATS).

Pro tip

Not sure if your resume is ATS-friendly? Then, use our free ATS Resume Checker, which will help you determine how you would score against most applicant tracking systems and provide insight on what you can do to improve your resume.

Step 2

Write a professional summary or resume objective

Your resume profile is the first section where you can start to make a strong impression. This brief, two to four-sentence paragraph will allow you to highlight your best qualifications.

You can choose between a professional summary or a resume objective, depending on your experience level.

Professional summary: This is best suited for experienced SEO managers. It provides a brief overview of your career highlights, emphasizing your leadership skills, SEO expertise, and key accomplishments.
Resume objective: This is ideal for entry-level candidates or career changers. It focuses on your career goals, enthusiasm for the role, and the skills you bring to the position.

SEO manager professional summary example:

Results-driven SEO manager with over eight years of experience developing and implementing successful SEO strategies that drive organic traffic and improve search visibility. Proven track record in leading cross-functional teams, optimizing website performance, and increasing keyword rankings by 45% within one year.

SEO manager resume objective example:

Analytical and detail-oriented marketing graduate with a passion for SEO and digital marketing. Eager to apply keyword research, on-page optimization, and data analysis skills to support the growth of XYZ Company’s online presence.

Pro tip

Tailor your professional summary or resume objective to match the job description. Highlight specific skills or achievements that align with the employer’s needs to create a compelling introduction that encourages hiring managers to keep reading.

Step 3

Focus on relevant skills

While you should always tailor the resume to the specific job, the skills section of your SEO manager resume will highlight a balance of technical SEO expertise, marketing acumen, and leadership skills.

This section helps hiring managers quickly assess their qualifications to excel in the role. Skills can be broken into two broad categories:

Hard skills: These are your technical SEO proficiencies, such as keyword research, link-building, and data analysis.
Soft skills: These are the personal qualities that support your success as a leader and collaborator, such as communication and strategic thinking.

Hard Skills

Keyword research and analysis
Technical SEO (e.g., site audits, on-page optimization)
Link-building strategies
SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
Data analysis and reporting
Content optimization and strategy

Soft Skills

Leadership and team management
Strategic thinking and planning
Communication and collaboration
Project management
Problem-solving and adaptability

Step 4

Work experience

The work experience section of your SEO manager resume should clearly showcase how your past roles have prepared you to excel in this position.

This section should highlight your key achievements, responsibilities, and contributions in previous roles. It should focus on quantifiable results and strong action verbs.

When listing your work experience, include your job title, company name, location, and dates of employment. Use concise bullet points to describe your key duties, emphasizing accomplishments that demonstrate your impact on SEO performance and business growth.

Example work experience:

SEO Manager
XYZ Digital Marketing Agency | Los Angeles, CA | June 2020 – Present

Developed and implemented SEO strategies that increased organic traffic by 60% within one year.
Led a team of four SEO specialists, overseeing keyword research, content optimization, and link-building campaigns.
Conducted regular technical SEO audits, resolving site performance issues and reducing page load times by 25%.
Collaborated with content and marketing teams to optimize landing pages, resulting in a 40% improvement in conversion rates.

SEO Specialist
ABC Media Group | New York, NY | March 2017 – May 2020

Conducted in-depth keyword research and analysis, improving search rankings for 15 targeted keywords by 50%.
Executed backlink strategies that increased domain authority by 20% over two years.
Monitored SEO performance using tools like Google Analytics and SEMrush, providing actionable insights to improve campaign results.

Pro tip

Focus on quantifiable achievements rather than just listing job duties. Use metrics like percentage increases in traffic, rankings, or conversions to demonstrate your value to previous roles.

Step 5

Education and certifications

Your education and certifications are key in validating your qualifications for an SEO manager role. This section should list your highest degree and relevant certifications demonstrating your expertise in SEO, digital marketing, and analytics.

Start by listing your highest degree first, including the degree name, the institution, and graduation date. Include the expected completion date if you’re pursuing a degree or certification.

Example of how to list education and certifications:

Education

Bachelor of Science in Marketing
University of California, Los Angeles – June 2015

Certifications

Google Analytics Individual Qualification (GAIQ) – Completed 2024
HubSpot Content Marketing Certification – Completed 2023
Moz SEO Essentials Certification – Completed 2022
Advanced Search Engine Optimization (SEO) Certification, Coursera – Completed 2021

Pro tip

Create a dedicated certifications section if you have multiple credentials. Highlighting relevant SEO and marketing certifications shows hiring managers that you stay current with industry best practices and are committed to ongoing professional development.

Optional resume sections

Awards and recognitions

Highlighting awards and recognitions can demonstrate your SEO, marketing, or leadership excellence. This section can help validate your achievements and show that others have recognized your contributions.

Example:

Awards

Winner of “Best SEO Campaign” at the 2023 Digital Marketing Awards
Recipient of “Employee of the Year” for outstanding performance, 2022

Professional memberships

Being an active member of professional organizations shows your commitment to staying connected with the SEO community and up-to-date on industry trends and best practices.

Example:

Professional Memberships

Member, Search Engine Marketing Professionals Organization (SEMPO) – 2021 to Present
Member, American Marketing Association (AMA) – 2020 to Present

Languages

If you are fluent or conversational in multiple languages, this section can be a valuable asset, particularly if you’re applying for roles in companies with a global presence or diverse clientele.

Example:

Languages

Spanish: Fluent
Mandarin: Conversational

Add a Cover Letter

Create your cover letter

Including a well-crafted cover letter with your SEO manager resume can significantly enhance your chances of landing an interview.

A cover letter allows you to go beyond your resume and highlight your passion for SEO, your leadership skills, and how your experience aligns with the company’s goals.

A strong cover letter should address the following:

Why you’re interested in the role: Explain why you want to work for the company and what excites you about the SEO manager position.
Your key qualifications: Highlight specific skills, experiences, or achievements that make you a strong fit for the role.
How you can add value: Emphasize how your expertise can help the company achieve its goals, such as improving search rankings or driving organic traffic growth.

Tailor your cover letter to the specific company and role you’re applying for. If possible, address the hiring manager by name and include details about how your skills and experience align with the company’s goals.

Not sure where to start? Our Cover Letter Builder provides customizable templates and content suggestions to help you create a professional, personalized cover letter in minutes.

Key Takeaways

Tailor your resume to the job description:

Carefully analyze the job posting to identify key skills and qualifications. Use these keywords throughout your resume to make it ATS-friendly and demonstrate that you’re the ideal candidate for the role.
Choose the right resume format:

Select a resume format that best highlights your experience and qualifications. The chronological format is ideal for experienced SEO managers, while the functional format suits career changers or those with limited experience. A combination format offers a balanced approach.
Craft a strong resume profile:

Start with a compelling professional summary or resume objective that captures your key strengths, accomplishments, and enthusiasm for the role. Tailor this section to align with the employer’s needs.
Highlight relevant skills:

Showcase a mix of hard skills, such as keyword research, technical SEO, and data analysis, alongside soft skills, like leadership, communication, and strategic thinking. Tailor your skills section to match the job description.
Quantify your achievements in the work experience section:

Focus on measurable accomplishments, such as percentage increases in organic traffic, improved keyword rankings, or successful SEO campaigns. Use strong action verbs and metrics to demonstrate the impact of your work.
Add a cover letter:

A customized cover letter complements your resume by providing additional context about your experience, passion for SEO, and how your skills align with the company’s goals.

Questions for Your Job Search

Last Updated: February 25, 2025

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Conor is a writer for Resume Now. He has over five years of professional writing experience and professional development training. Conor has written on a range of career development topics.